Enterprise and Marketing
The Enterprise and Marketing department is lead and taught by Miss S Bell (Director of learning for Computing and Business).
Enterprise & Marketing Intent
The Enterprise and Marketing Department looks to offer a well-rounded curriculum that provides the best experience for all pupils. Students will study on the OCR Enterprise and Marketing qualification which includes a range of internally and externally assessed units. As part of the curriculum, students are provided with a business that they will create a marketing campaign, marketing pitch and business proposal for. This course provides that basic overall insight into what running a business would be like.
The course consists of:
RO67: Enterprise and marketing concepts
- Characteristics, risks and reward for enterprise
- Market research to target a specific customer
- What makes a product financially viable
- Creating a marketing mix to support a product
- Factors to consider when starting up and running an enterprise
RO68: Design a business proposal
- Market research
- How to identify a customer profile
- Develop a product proposal
- Review whether a business proposal is financially viable
- Review the likely success of the business proposal
RO69: Market and pitch a business proposal
- Develop a brand identity to target a specific customer profile
- Create a promotional campaign for a brand and product
- Plan and pitch a proposal
- Review a brand proposal, promotional campaign and professional pitch